Builder Spotlight: AR Homes

A testament to the exceptional quality and intricate craftsmanship demonstrated by AR Homes, the company has distinguished itself as one of the Top 20 Luxury Builders in the USA. Known for their bespoke approach to homebuilding, AR Homes has distinguished itself through its commitment to personalized luxury. Each property they construct is a unique reflection of the individual client’s tastes and lifestyle, offering a level of customization that is virtually unmatched in the industry. This ability to tailor homes to specific needs while maintaining an unwavering commitment to luxury is what sets them apart from many other builders.

In the high-end segment of the homebuilding industry, attention to detail and quality of materials are key factors that distinguish the top tier builders. AR Homes has been able to consistently deliver on these aspects, giving them an enviable reputation. Their homes are adorned with fine finishes, superior materials, and design elements that embrace both functionality and aesthetic appeal. Every piece of marble, every inch of hardwood flooring, and every appliance is chosen with meticulous care to ensure it matches the high standards of the company and the expectations of the client.

AR Homes

AR Homes also adopts an innovative approach to its projects, leveraging advanced technology and contemporary design principles. Their use of state-of-the-art building techniques not only increases efficiency but also allows for the implementation of intricate architectural details that make their homes truly stand out. This blend of traditional craftsmanship with cutting-edge technology enables AR Homes to create homes that are elegant, efficient, and sustainable – a trifecta that is hard to achieve in the luxury home building industry.

Moreover, AR Homes understands that true luxury extends beyond the physical structure of the home. The company also emphasizes creating a seamless home building experience for their clients. From the initial planning stages to the final walkthrough, their team of skilled professionals is dedicated to providing a high level of customer service, ensuring that the journey to homeownership is as pleasing as the home itself. The high degree of client satisfaction is reflected in numerous positive testimonials and high referral rates, further cementing AR Homes’ position in the Top 20 Luxury Builders in the USA.

AR Homes

Finally, AR Homes’ commitment to creating luxury homes extends to their selection of locations. They build in some of the most prestigious and desirable neighborhoods across the nation, aligning with their clients’ desire for not just a luxurious home, but a luxurious lifestyle. They fully understand that a home’s surroundings play a key role in defining the overall experience of luxury living, and their carefully chosen locations often come with scenic views, easy access to amenities, and a community of like-minded individuals. This attention to location enriches the living experience and adds another layer of luxury to the homes they build.


AR Homes has revolutionized the luxury home building process by prioritizing the unique vision of their clients. Their business model starts with a collection of celebrated and award-winning floor plans that serve as the foundation for your dream home. This variety of base plans provides an array of options, whether you prefer a modern minimalist design, a grand classical layout, or anything in between. This vast assortment caters to a broad spectrum of tastes and ensures there’s a fitting starting point for everyone.

What makes AR Homes stand out is their dedication to customization. They understand that every homeowner is unique, and that their home should reflect their distinct lifestyle and personal preferences. This understanding has led to the implementation of a Personalized Floor Plan service, where these initial designs serve as just the starting point. They are merely a canvas upon which the client can paint their vision of the perfect home.

AR Homes

The talented designers at AR Homes work in close consultation with clients to adapt and modify the base floor plan to align with their specific needs and desires. Whether it’s reconfiguring layouts, expanding room sizes, or adding bespoke design features, the AR Homes team has the expertise to transform their floor plans into a home that mirrors your lifestyle and aesthetic. Unlike many home builders who may take weeks or even months for such extensive customization, AR Homes is able to realize these changes in just days, ensuring your dream home becomes a reality as efficiently as possible.

This commitment to customization is a testament to AR Homes’ belief in personal luxury. They recognize that luxury is not a one-size-fits-all concept, but rather something that’s deeply personal and individual. By allowing homeowners to customize their floor plans so extensively and efficiently, AR Homes empowers their clients to bring their unique vision of luxury to life.

By doing this, AR Homes not only builds homes; they create personalized living spaces that truly embody the homeowner’s vision. Their approach ensures every AR Home is as unique as the individual who resides in it, resulting in a perfect blend of luxury, comfort, and personal expression. This distinctive approach to home building is what truly sets AR Homes apart in the luxury home market.


The enduring legacy of AR Homes’ founder, Arthur Rutenberg, is a testament to the builder’s 70 years of dedicated service in the field of custom home building. Founded in 1953, the company was born out of Rutenberg’s vision for creating tailor-made homes that weren’t just places to live, but expressions of individuality and personal taste. This ethos has been deeply ingrained in AR Homes’ DNA, setting a high standard of home building that continues to inspire the company today.

Over the decades, AR Homes has carefully crafted thousands of custom homes, each a unique manifestation of the company’s commitment to exceptional design and quality. While they proudly reflect on their extensive portfolio of homes, they firmly believe that the best is yet to come. For them, the most exceptional home is not one they’ve built in the past, but the one they are going to build next for you. This forward-looking attitude illustrates their unwavering commitment to continuous improvement and innovation in home building.

AR Homes

AR Homes’ vast selection of award-winning designs provides a wellspring of inspiration for those dreaming of their perfect home. These designs have been celebrated for their innovative layouts, exquisite craftsmanship, and thoughtful integration of luxury and functionality. However, AR Homes understands that for some clients, the vision of their dream home goes beyond the constraints of existing plans.

For those clients looking to truly create something unique, AR Homes offers the opportunity to work with their professional residential designers to fashion custom floor plans from the ground up. These collaborations enable clients to engage in the creative process, providing input at each stage of the design to ensure the final plan fully aligns with their vision. This highly personalized approach allows homeowners to shape every aspect of their living space, ultimately creating a home that is a true reflection of their individual preferences and lifestyle.

The 70 years of inspired living that AR Homes has championed is more than just a track record; it is a commitment to continually challenge the boundaries of custom home building and deliver homes that are not only structurally superior but also deeply personal. Arthur Rutenberg’s founding vision remains a beacon guiding AR Homes in their mission to create bespoke luxury homes for the discerning homeowner.


Decades of expertise and a dedication to excellence and innovation are hallmarks of AR Homes, and there is no better way to appreciate their unique approach to home building than through a firsthand exploration of their model homes. These model homes encapsulate the AR Homes experience, giving prospective homeowners a tangible example of the remarkable quality, design, and craftsmanship that is synonymous with the AR Homes brand.

Each model home is a showcase of AR Homes’ capabilities. Every room is thoughtfully designed and impeccably finished, blending functionality with aesthetic appeal. These homes come fully furnished, further elevating the sense of luxury and providing a clear vision of what living in an AR Home can be like. The experience of walking through an AR Home is designed to inspire and stir imagination, providing potential clients with a palette from which they can pick and choose elements for their own custom homes.

AR Homes

AR Homes ensures accessibility to their luxury models by keeping them open for tours seven days a week. This allows potential homeowners the flexibility to visit at a time that best fits their schedules, underscoring AR Homes’ commitment to customer service. The model homes are not just displays; they are interactive experiences designed to help you envision and realize your dream home.

In keeping with their commitment to innovation and responding to evolving lifestyle needs, AR Homes continually introduces new home plans. These plans are designed with modern living in mind, reflecting the changing dynamics of contemporary life. Whether it’s creating home offices for remote work, designing open-concept layouts for greater sociability, or incorporating smart home features for enhanced convenience, AR Homes is always on the cutting edge of home design.

These new layouts signify AR Homes’ dedication to staying ahead of trends and anticipating the needs and desires of modern homeowners. It’s another layer of their approach that allows them to provide homes that aren’t just beautiful and luxurious, but also relevant and responsive to the ways in which we live today. In this way, AR Homes continues to demonstrate its difference in the custom home building industry, combining tradition with innovation to craft homes that are truly timeless.


The story of AR Homes begins in 1953 when visionary homebuilder Art Rutenberg set out to revolutionize the industry. His principles were straightforward but ground-breaking: he aimed to deliver innovative and original home designs of exceptional quality while also ensuring a pleasant buying experience for his customers. These foundational ideals were not only revolutionary for the time, but they also formed the cornerstone of a successful enterprise that has stood the test of time.

Rutenberg’s commitment to quality and innovation propelled his company to remarkable heights. Today, AR Homes stands as the largest network of franchise custom home builders in the country, a testament to the enduring appeal of Rutenberg’s ideals. These accomplishments, along with many other notable career milestones, led to his induction into the Housing Hall of Fame – a prestigious honor reflecting Rutenberg’s extraordinary contributions to the industry.

AR Homes

Rutenberg’s vision didn’t just pave the way for the company’s storied past; it continues to guide its promising future. Today, AR Homes remains firmly grounded in Rutenberg’s original principles, honoring his legacy by maintaining a steadfast focus on customer experience. The company remains committed to bringing innovative home designs to life, employing the finest materials, luxury craftsmanship, and techniques to realize the vision of their clients.

At the heart of AR Homes’ approach to luxury homebuilding is the belief in the importance of the client’s vision. This vision serves as the ultimate inspiration, guiding every decision from the initial design concept to the final walkthrough. It’s this personalized approach to homebuilding, coupled with a continued commitment to Rutenberg’s original principles of quality and innovation, that positions AR Homes at the forefront of the custom home building industry.

As they build on their storied past, AR Homes also looks towards a visionary future, one where they continue to revolutionize the custom home building experience. The company’s dedication to innovation, craftsmanship, and a client-focused approach ensures that AR Homes will remain a leading name in luxury homebuilding for years to come.

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